Merchant · Promotion
12 marketing ideas that actually work for Kumasi food businesses
Low-cost, high-return marketing tactics used by GoBites merchants to reach new customers and bring old ones back.
9 min readGoBites Merchant Team
Marketing a food business in Kumasi does not require a huge budget. It requires consistency and a few tactics that match how people actually discover food here.
Own your WhatsApp presence
WhatsApp is where discovery happens. Post the day's menu each morning, keep a catalogue updated and reply within minutes.
Run a launch-week offer
- A free drink on orders above a set amount
- Reduced delivery on your two slowest days
- A loyalty stamp for every fifth order
Post at ordering time
Publish between 10:30am and 12:00pm, then again from 5:00pm. You want to be in front of people while they are deciding.
Ask happy customers for a review
A short note in the packaging asking for a rating converts better than anything paid. Reviews compound over time.
